According to a recent survey, 54 percent of Americans state that they want to eat healthier after the New Year’s Day celebrations. In fact, 242.86 million people made good on that resolution and had a salad at least once in 2020. This shift to eating cleaner and healthier has urged sit-down, take-out, and even fast-food restaurants to add salad options into their menus.
If you are thinking of adding a salad bar to your restaurant and kitchen design, here are some benefits that you and your business will enjoy:
1. Expands Your Menu and Food Choices
A salad bar in a restaurant is an excellent way to expand your menu and offer more food choices to the customers. It can also entice more customers to dine in your restaurant.
For example, you can offer salad bars with add-ons, such as cheeses, meats, and more. You can even offer soup, rice, or bread. If your restaurant has a buffet, you can set up a salad bar where your customers can make their salad.
2. Increases Your Customer Base
A salad bar entices customers to dine at your restaurant. It can also help you to increase your customer base. Studies show that people who eat at salad bars order more items from the main menu than those who don’t have a salad bar in their restaurant.
3. Offers Convenience to Customers
A salad bar provides convenience to your customers. It can also help you to attract customers who come to your restaurant to dine in.
In fact, a salad bar can offer convenience to customers who want to dine in but need to meet a specific diet. They can order a customized salad and they can even add other healthy foods to their meal.
4. Builds Image and Brand For Your Restaurant
Did you know that a salad bar in your restaurant can build your image and brand? Studies show that people who eat at salad bars rate their hospitality more favorably and also more highly than other restaurants with no salad bars.
A salad bar can help you to create a healthier brand, which can bring in more customers. Your customers can then take pride in being able to eat healthier food at your restaurant.
5. Helps You to Save Food Costs
Did you know that a salad bar in a restaurant can help you to save food costs? As it is all-you-can-eat, it can help you to decrease waste and prevent food spoilage.
Since the ingredients in the salad bar are fresh and raw, they keep well. You just have to store them properly in your kitchen refrigerator.
6. Increases Profits
A salad bar is a profitable addition to any restaurant. It can help you increase your profits as it can increase your customer base and boost sales for other items on the menu. In fact, a salad bar can increase your sales by up to 20 percent. It can also draw more customers as studies show that people who dine out hungry tend to eat more than they normally would at home.
Benefits of Having a Salad Bar in Your Restaurant and Kitchen Design
A salad bar in a restaurant is an excellent marketing strategy for your business. It expands your menu without additional food testing required, increases your customer base, offers convenience to customers, enhances your restaurant’s reputation, and increases your profit margin.
Hawk Industries is a reputable company that provides world-class counters and casework in Pennsylvania. We offer a wide array of commercial work from custom kitchen designs to commercial countertop installation. Contact us today to learn more about how we can help you!